Fractional CFO · M&A · Consulting
Elm Advisory Group brings C-suite financial expertise to Med Spa and Vision practices — clear-eyed strategy, real operator experience, and the kind of CFO leadership that actually moves the needle.
Based in Boston, MA. Serving Med Spa and Vision practices nationwide — from single-location boutiques to multi-site enterprise groups.
What We Do
We don't just read the financials — we've lived them. Every engagement is grounded in real operator experience and built around what your practice actually needs to grow.
Executive financial leadership on a flexible engagement — the strategic thinking of a seasoned CFO without the full-time cost.
Buy-side and sell-side transaction support for practices navigating acquisitions, roll-ups, or ownership transitions.
Financial architecture for practices ready to move from single-location to multi-site enterprise — built for speed and sustainability.
Industries Served
Our work is intentionally concentrated — two sectors, mastered. The financial nuances of healthcare aesthetics and vision care are not the same as any other industry, and we treat them accordingly.
From single-location boutiques to 16-location aesthetics groups, we understand membership models, retail margin complexity, treatment mix optimization, and what it takes to scale in the med spa industry. Emily speaks regularly at AmSpa, The Aesthetic Show, The Vegas Cosmetic Show, and AMWC.
Vision practices face distinct financial dynamics — optical retail margins, refractive surgery economics, and insurance reimbursement complexity. We bring CFO-level discipline to vision care operators looking to grow, acquire, or prepare for a transaction.
"Most CFOs can tell you what your numbers mean. I've also had to act on them."
— Emily Brems, Consulting CFOAbout
Emily Brems is the Consulting CFO of Elm Advisory Group, bringing over 20 years of financial and operational leadership to Med Spa and Vision practices across the country. Based in Boston, MA, Emily has built a career at the intersection of healthcare finance, multi-location operations, and growth strategy.
Most recently she led the Fractional CFO Advisory division at Terri Ross Consulting and previously served as CFO for a 16-location aesthetics group. She also spent two years at a top-8 public accounting firm, consulting to Med Spa practices nationwide.
Get in Touch
Whether you're considering an acquisition, preparing to sell, or just need a CFO who actually understands your business — we'd love to connect.